Etsy shop banner size: use 1600 × 400px for a big banner.
People often search for an “Etsy cover photo,” but Etsy calls it a shop banner. The recommended big-banner size is 1600 × 400px; the minimum is 1200 × 300px.
All current Etsy shop image sizes
| Image type | Etsy minimum | Etsy recommendation |
|---|---|---|
| Big shop banner | 1200 × 300px | 1600 × 400px |
| Mini shop banner | 1200 × 160px | 1600 × 213px |
| Carousel banner | — | 1200 × 300px |
| Order receipt banner | 760 × 100px | Use at least the minimum |
| Shop logo | — | 500 × 500px |
| Profile photo | — | 400 × 400px |
| Team logo | — | 170 × 100px |
Make an exact-size banner in the browser
- Open the image tool and add a JPG, PNG or WebP source.
- Choose Big banner, Mini banner, Receipt banner or Carousel banner.
- Check the center-crop preview. Wide banners remove much of the top and bottom of a normal photo.
- Choose JPEG for a smaller photographic file or PNG for graphic artwork.
- Download one image or a ZIP batch. Your source files stay on your device.
How to avoid a bad banner crop
A 1600 × 400px banner is four times wider than it is tall. A normal landscape photograph usually loses content from the top and bottom when it is cropped to that ratio. Put the shop name, product and any essential text near the center. Use a source that is at least as large as the output so enlargement does not soften the result.
Big banner or mini banner?
The big banner gives more vertical room and a 4:1 shape. The mini banner is much shallower at roughly 7.5:1. Choose the format offered by your current shop layout, then design specifically for that aspect ratio instead of shrinking the same artwork into both.
Common questions
What is the Etsy cover photo size?
If “cover photo” means the large shop header, Etsy's recommended big-banner size is 1600 × 400px.
Can I use 1200 × 300px?
Yes. Etsy lists 1200 × 300px as the minimum for a big shop banner, while recommending 1600 × 400px.
Should I use JPG or PNG?
JPEG is usually smaller for photographs. PNG can keep graphic text and flat-color artwork crisp, but Etsy warns that transparent PNG areas appear black because transparency is not supported.